NYC L Train Campaign

Overview

In late 2018 there was an announcement the the New York L Train was going to shut down in 2019 for 18 months. While this didn’t end up happening, I was part of a rapid response team that created a campaign to support those who would be affected. I was tasked with developing a landing page for the campaign and had quite a bit of fun animating all the L’s on the page to reappear as you scroll down. This campaign was highlighted by AdAge when it launched and was built in a week.