Lyft Logo Rebrand


When Jesse McMillin (Creative Director) arrived at Lyft he started by updating the core Lyft brand. He wanted to present these changes to the entire company, but he wanted to make it fun instead of just a clickthrough presentation. I was given a new logo, colors, and a mustache and asked to make it come to life. I collaborated with Jesse to create this video from scratch in only a few days (and couple long nights).

Published on by Mark Teater.