Why Lyft IPO Campaign


This project seemed simple, but involved generating 25 animated banner ads that required different copy and images to be swapped out. I built a system that allowed me to generate these banners that began with a single banner ad design and generate multiple sizes from that starter. Each banner still required minor updates to match the design, but as changes kept rolling in I was able to keep up without needing to rebuild every animation as a change was requested. Please make sure you have all ad blocking software turned off to properly view the banners below.

Published on by Mark Teater.