As one of Lyft’s most visible brand symbols, the Amp has been one of my favorite projects. I was privileged to be involved in the development of Amp from its inception, and created all animations on the device. Drivers and passengers enjoy Amp for its utility, but it is both playful and personal too. Below is a breakdown of the work I owned as we upgraded the Glowstache and evolved Lyft as a brand with the Amp.
Although the title includes "Product Design" in it, I wouldn't consider myself a Product Designer. I worked closely with Product Designers Harrison Bowden and Patrick Wong to create the Pairing, Walkthrough and Installation flows, but there is a great deal of animation work I owned. The final animations that helped Drivers acclimate to an Amp went through many review cycles, and required me to repeatedly optimize files smaller. In part 2 of my Creating Amp series, I describe the product animations I created that ended up in the Lyft App.
After more than a year in development, launch day for the Amp finally arrived. This launch coincided with the roll out of a marketing campaign called Ride on the Bright Side, and required many different assets to be created and ready to go. From marketing videos, landing pages, press presentations and how-to videos, the launch of Amp was the first time the world (and most Lyft employees) saw what an Amp looked like. This was the first real planned press event I was heavily involved in, and it was incredibly exciting to witness our hard work finally being seen by the world.
For Earth day 2019 I had the opportunity to work with the talented team at Gunner in Detroit. I worked closely with their team to compile all their animation assets into looping animation that spanned over 14 screens in New York’s Times Square.
In late 2018 there was an announcement the the New York L Train was going to shut down in 2019 for 18 months. While this didn’t end up happening, I was part of a rapid response team that created a campaign to support those who would be affected.
This project is the culmination of my years in graduate school completing my Master of Fine Arts in Web Design & New Media. By the time I graduated in 2014, I had created a project that covered much more ground than the program required and had learned an immense about about urban farming. Everything in this project has been created from scratch by myself and involved numerous iterations based on multiple user testing sessions.
When Jesse McMillin arrived at Lyft he started by updating the core Lyft brand. He wanted to present these changes to the entire company, but he wanted to make it fun instead of just a clickthrough presentation.
This project seemed simple, but involved generating 25 animated banner ads that required different copy and images to be swapped out. I built a system that allowed me to generate these banners that began with a single banner ad design and generate multiple sizes from that starter.
This responsive page includes a fully functioning search box that utilizes Isotope to live sort the results. Madelyn Lee handled the design for most of the page with my input, and I developed the entire page.
With a tight deadline of two weeks, this project was designed, animated and built at lightning speed. I was given a lot of creative freedom on this project and was able to use techniques for interactive animations that I hadn't used in production environments yet. It's always a challenge and a delight to be asked to do something inventive.
A landing page to announce the arrival of the Glowstache, highlight its features, and allow people to sign up/check their status.