Amp Animations

As one of Lyft’s most visible brand symbols, the Amp has been one of my favorite projects. I was privileged to be involved in the development of Amp from its inception, and created all animations on the device. Drivers and passengers enjoy Amp for its utility, but it is both playful and personal too. Below is a breakdown of the work I owned as we upgraded the Glowstache and evolved Lyft as a brand with the Amp.

Published on by Mark Teater.

Amp Product Design

Although the title includes "Product Design" in it, I wouldn't consider myself a Product Designer. I worked closely with Product Designers Harrison Bowden and Patrick Wong to create the Pairing, Walkthrough and Installation flows, but there is a great deal of animation work I owned. The final animations that helped Drivers acclimate to an Amp went through many review cycles, and required me to repeatedly optimize files smaller. In part 2 of my Creating Amp series, I describe the product animations I created that ended up in the Lyft App.

Published on by Mark Teater.

Amp Launch

After more than a year in development, launch day for the Amp finally arrived. This launch coincided with the roll out of a marketing campaign called Ride on the Bright Side, and required many different assets to be created and ready to go. From marketing videos, landing pages, press presentations and how-to videos, the launch of Amp was the first time the world (and most Lyft employees) saw what an Amp looked like. This was the first real planned press event I was heavily involved in, and it was incredibly exciting to witness our hard work finally being seen by the world.

Published on by Mark Teater.

Farmur

This project is the culmination of my years in graduate school completing my Master of Fine Arts in Web Design & New Media. By the time I graduated in 2014, I had created a project that covered much more ground than the program required and had learned an immense about about urban farming. Everything in this project has been created from scratch by myself and involved numerous iterations based on multiple user testing sessions.

Published on by Mark Teater.

The Lyftie Awards

With a tight deadline of two weeks, this project was designed, animated and built at lightning speed. I was given a lot of creative freedom on this project and was able to use techniques for interactive animations that I hadn't used in production environments yet. It's always a challenge and a delight to be asked to do something inventive.

Published on by Mark Teater.